According to GUS, a company specializing in conversational commerce, more than 100 million messages are sent to businesses every day through the WhatsApp Business platform. This has an open rate of over 95%, much higher than the email open which is around 20%. This shows that commercial messages, or commercial messages, are in fact a reality we live in today and not a future trend in the relationship between the company and the customer.
“We know that the vast majority of users today prefer to be contacted via instant messaging services rather than a phone call or email, and that they are looking for real, up-close conversations with companies. Also, they prefer to do it conveniently and easily. -to-use. Therefore, the WhatsApp Business Platform is an ideal tool for this, in addition to being powerful and discreet”, says Jaime Navarro, CEO of GUS, a company specialized in conversational commerce.
In this regard, Mark Zuckerberg, CEO of Meta, recently commented that “besides commercial use of Metaverse, commercial messaging is likely to be the next big pillar of Meta’s business as WhatsApp and Messenger can be further monetized [from Facebook]” .
A large-scale customer service commercial messaging strategy can only be implemented with the help of conversational commerce tools, based on artificial intelligence, as it is a program specially developed to automate queries, offering service channels that are 64% more effective than traditional ones, improving user experience and communication With human assistants, if necessary, serving thousands of users simultaneously.
What is the cost of activating the WhatsApp Business Platform?
For each WhatsApp Business Platform account, Meta offers the first 1000 chats of each month for free. There is also no charge for the first conversation initiated by the user when clicking on a free hotspot, i.e. an ad that redirects to WhatsApp or a call-to-action button on a Facebook page. However, cascading conversations, and ad placement as such, do just that.
Businesses also have to charge for each conversation they initiate, but the price varies by region of the conversation’s home country (see rates here).
To enable the WhatsApp Business Platform, Meta made available to companies the services of certified companies such as WhatsApp Business solution providers, i.e. conversational AI developers such as GUS, who verify business accounts and enable corresponding instant messaging channels to serve scale customers.
“Without a doubt, WhatsApp is the most popular instant messaging application for personal and business conversations, but conversational experiences occur on any channel where a user communicates with a business via chat, including a virtual assistant on a Facebook page. Web. At GUS, we provide our clients with a complete platform consisting of two tools: Flux, a bot builder for designing business-tailored conversation flows, and GusDesk, a platform where clients can analyze their messaging strategies. In addition, we provide personalized support to help companies create effective strategies that meet their business objectives,” concludes Navarro.